Identity construction

Identity construction is demonstrated on online platforms such as Pinterest. Identity construction is where individuals of Pinterest’s member community practice creating an information-sharing network by organizing montage, art, and different statements on their pages creating a virtual identity (Tekobbe, 386). This virtual identity for Pinterest is seen on Pintrest "boards" created by individuals. Posts created on these boards can be "re-pinned" by others to add to their own virtual identity.

Katherine DeLuca includes identity construction in her conversation about Pinterest being a site of cyberfeminist composition and rhetorical activism. While posts that are generated may not appear to be feministic at first, the content of their comments suggest a feminist, activist orientation, especially as they discuss their identities and ethoi as women. This space where they share acts not only as a space to share their individual and collective identities as Pinterest users, but also their identities and ethoi as women in society, online and offline.

References

DeLuca, Katherine. "Can We Block These Political Thingys? - Conclusions." Web. 29 Feb. 2016. <http://kairos.technorhetoric.net/19.3/topoi/deluca/conclusions.html>.

Tekobbe, Cindy Kay. (2013). A site for fresh eyes: Pinterest's challenge to "traditional" digital literacies. Information, Communication, & Society, 16(3), 381–396.