Identity construction

Identity construction is demonstrated on online platforms such as Pinterest. Identity construction is where individuals of Pinterest’s member community practice creating an information-sharing network by organizing montage, art, and different statements on their pages creating a virtual identity (Tekobbe, 386). This virtual identity for Pinterest is seen on Pintrest "boards" created by individuals. Posts created on these boards can be "re-pinned" by others to add to their own virtual identity.

Katherine DeLuca includes identity construction in her conversation about Pinterest being a site of cyberfeminist composition and rhetorical activism. While posts that are generated may not appear to be feministic at first, the content of their comments suggest a feminist, activist orientation, especially as they discuss their identities and ethoi as women. This space where they share acts not only as a space to share their individual and collective identities as Pinterst users, but also their identities and ethoi as women in society, online and offline.