Identity construction

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Identity construction is demonstrated on online platforms such as Pinterest. Identity construction is where individuals of Pinterest’s member community practice creating an information-sharing network by organizing montage, art, and different statements on their pages creating a virtual identity (Tekobbe, 386). This virtual identity for Pinterest is seen on Pintrest "boards" created by individuals. Posts created on these boards can be "re-pinned" by others to add to their own virtual identity.

Through rhetorical and civic engagements, users form a female-identifying community.