Taking glamorous shots

Image credit: meeps85 on Pinterest
Image credit: meeps85 on Pinterest

Composition matters

  • centered subject is not interesting
  • use tight cropping to draw the eye
  • natural lines also draw the eye
  • use interesting light

Rule of thirds

Which one uses the rule of thirds?

Try it with this photo.

F-stop or depth of field

low f stop

Tonal range

  • 0 is black and X is white (remember html black is #000000)
  • In RGB spectrum, 255 is essentially white light while 0 is black

Vector vs. raster
Bitmap-vs-Vector2

File formats

  • .psd (master photoshop file. Always keep this and save often!!!)
  • .gif (supports animation and transparency, but not gradients)
  • .png (supports transparency and gradients but not animation)
  • .jpg (“lossy”)

Which is best for photos? Which is best for simple logos?

Redistributing pixels compresses or spreads out the pixels in the document. The file size will remain the same.

Resampling pixels down throws pixels away.  Sampling up is a bad idea as software doesn’t know how to do it well – image gets fuzzy (White Space pg. 143)

Image size and resolution

300 dpi (dots per inch) for print — do NOT check “resample image” box

 72 ppi (pixels per inch) for web — check “resample image” box

PrinterDots
Printed image
resolution
Image being sized down for web
kanye
We don’t often see accidental pixels because screen quality is advancing.
001-PixelWhale-Vancouver
Intentionally downgrading image quality can have a special effect.

 

Welcome

… to the spring semester and to COM 202! Check here for the most updated schedule (see “calendar” at left) and for news/announcements related to class. I’m excited to learn alongside you this semester. This course is about getting a broad sampling of what tools and approaches are available for visual communicators. We don’t focus for too long on any one thing because it’s about breadth rather than depth. When it’s all over, you will not be a professional designer. BUT maybe you’ll do cool things like:

understand how color, typography etc. work rhetorically to create a mood & style

know why someone made a whole movie about one font

ask why commercials use particular cuts, lighting, and angles

ace that trivia question about the difference between raster and vector

list a bunch of great design skills on your resume and land that digital content internship this summer

By Friday 1/16, please share the link to your Tumblr site or Pinterest board (the one you will use for this class) on your section’s Google doc: Section 01 doc and Section 03 doc. You will use this space to post your final projects and mini projects for class critique / discussion. You will also pin or tumble design inspiration.

Here is the link to purchase the student version of Adobe Creative Cloud. The version we need is $20/month.