Emotional labor

Emotional labor “requires one to induce or suppress feelings in order to sustain the outward countenance that produces the proper state of mind in others.” "Emotional labor is a type of performance integrated into the nature of the job itself." (196)

In the context of Web 2.0 it is used to boost popularity. Some examples are:

• “revealing personal information to the point of extreme discomfort or vulnerability”
• “feigning and successfully performing interpersonal interactions”
• “creating a self that is authentic and carefully edited”

(196)

Negative effects of emotional labor (in the context of Web 2.0):

• anxiety
• information overload
• lack of time
• hurt feelings

Works Cited

Marwick, Alice E. Status Update: Celebrity, Publicity, and Branding in the Social Media Age. London: Yale UP, 2013. Print.