This assignment asks you to start forming a sense of Josh Neufeld’s purpose, audience, and context in the September 1 chapter of his comic “A.D. New Orleans After the Deluge.” First, re-read the comic. For this second reading, try to develop your observant stance into a more advanced, critical stance. You are still composing to learn, but now composing to learn more and learn deeper.
These objective readings will provide the background information you need to piece together Neufeld’s context and the problem he seems to be responding to. Remember, use these articles not to bolster your own personal opinion about the issues surrounding Hurricane Katrina, but instead try to find things that will help you analyze “A.D New Orleans After the Deluge” rhetorically. After you look at those articles, re-read Neufeld’s comic for a pitch, a moment, and a complaint:
Now, write two or three paragraphs explaining your sense of what Neufeld’s purpose, audience, and context (his rhetorical situation) might be. Your post could address some of the following questions, which will resonate with the critical reading guidelines above.
- What in the world around him is motivating Neufeld to create this comic?
- What is it about the time he is living in? What historical events or changes are shaping how he sees the world?
- How does the way he sees the world fit with the ways he sees/imagines his readers? Does he want to draw their attention to some issue or problem they might not be noticing?
- How does Neufeld relate to his readers? Is he confrontational, caring, friendly, or… ? How exactly do you get a sense of his personality or attitude towards the audience?
- What do you know about Neufeld’s audience? Do they need any special knowledge to understand the comic? Do they come from a certain area or country, share certain values or identity markers, or subscribe to similar beliefs?
- Why does Neufeld try to accomplish his purpose through a comic, instead of some other medium or genre?
- Do the visual elements of the text help him accomplish his purpose? How?
- What thoughts, feelings, and/or behaviors might Neufeld wish to change in his audience? How would he like to see his readers respond to the comic?
- What other kinds of changes might he be seeking?
Keep pushing yourself to find and cite specific evidence from the text as you write this post. Avoid unsupported claims.
It is always possible that Neufeld did not consciously choose to do some of the things you observe in his comic, but for now assume that he did and consider how this helps you understand “A.D.”
Due: Monday September 26
Format: Type the assignment and print a hard copy to bring to class. Do not post anything on the blog or Ning for this assignment.
Length: A sentence for your working thesis, and then two paragraphs (or one longer paragraph) for your statement of purpose.
Introduction: For this assignment, we will begin moving away from “Composing to Learn” and toward “Composing to Communicate” by writing a working thesis and a statement of purpose for your interpretive essay about “Back to the Land.”
Remember that a thesis statement for an essay is not the same as a purpose for writing. As you work on developing a thesis statement, you’ll want to think about the main claim (which should be debatable, concrete, and focused) that your paper will develop or pursue. In contrast, as you develop your statement of purpose, you will be “thinking on paper” to get a clear sense of “what you really want your readers to think, feel, or do as they read your writing and when they are done reading it” (DK Handbook 200). Thus, the thesis becomes an explicit statement in your paper, while the purpose forms the background to “control” what you want to say.
Guidelines: Before you start writing, first read about thesis statements in the DK Handbook (pages 138 139) and the statement of purpose (pages 200-203). Then, develop a working thesis and a statement of purpose for your interpretive essay about “Back to the Land.” (A first draft of the essay is due on Friday 9/30). A few things to note:
- You should follow the guidelines in the DK Handbook, but your statement of purpose does not have to be as long as the example on page 203. It could be one longer paragraph or two healthy paragraphs.
- You will not be making a “proposal for action” claim like the thesis in the example on page 139. Your thesis might be something like “In ‘Back to the Land,’ Kalman uses x y z to show…” or “The placement of x and the contrast of y and z help Kalman’s readers understand that…” or “’Back to the Land’ encourages city residents to… through Kalman’s use of x y z strategy.” (or whatever you want to say about Kalman’s piece)
- Look at the model for an evolving thesis statement. Your goal now is to simply write the working thesis, keeping in mind that the revised thesis statements will come later as you draft and revise your essay.
Due: Friday, September 23
Format: Leave a comment on this post
In class on Wednesday, we worked through some observations about “Back to the Land.” (Check out this document to see a list of these observations.) Then, we tried to explain some of these observations as choices or strategies that Kalman is using to accomplish a purpose, with an audience in mind and a context at hand. For Assignment 2-3, write two (or more, if you like) interpretive questions about “Back to the Land.” We will discuss these questions on Friday.
You can use the DK Handbook page 108 and page 120 to help you. Please give your questions a lead-in or a bit of context so that we know where you’re coming from and so that you are not just rephrasing an oberservation from the list as a question. For example, don’t simply ask
Why does Kalman compare agrarian lifestyles with city lifestyles?
This question is too broad, and it gives no context for how you believe Kalman defines “agrarian lifestyle” and “city lifestyle.” The question doesn’t add anything to the discussion because it simply takes a binary from the list and poses it as a “why?” question. Instead, do a bit more work by being specific and adding some interpretation to your interpretive question. To be more specific, you could cite a passage as an example of what you mean, you could define/analyze a key term in your question, or you could explain a point of uncertainty in your thinking so that we know where the question comes from. For example,
It seems to me that Kalman defines agrarian living in connection with democracy–but not just any democracy. The democracy of a simpler, “happier” past. A democracy defined in contrast to the city lifestyles so many Americans lead today. Is there any truth to this vision of America’s simpler, more wholesome/healthy past, or is it just an ideal or a rhetorical move intended to show us readers how their lives and “way of being” (127) has changed over the centuries?
Finally, here are some links I showed in class to give more context to Kalman’s essay:
NPR article on Tea Party and history
Wikipedia on Food, Inc. (the documentary)
Wikipedia on organic farming history etc.
Due: Wednesday, September 21
Format: leave a comment on this post
Length: two or three paragraphs
This assignment will ask you to start forming a sense of Maira Kalman’s purpose, audience, and context in her visual-verbal essay “Back to the Land.” First, re-read the essay. For this second reading, try to develop your observant stance into a more advanced, critical stance. To help you read critically, look for the following in “Back to the Land”:
- A pitch. Kalman’s essay is an argument; it presents information to make some sort of case, even if that argument or case is never stated explicitly. As you read, look for language that reveals the position or positions the essay seems interested in having you adopt.
- A complaint. Her essay is also a reaction to some situation, some set of circumstances that she has set out to address. To help you understand another person’s writing, it can be useful to figure out what caused the person to write the piece in the first place. Look for language that reveals the writer’s starting point. If you can find the position or situation he or she is worried about and possibly trying to correct, you will find it much easier to locate the argument (or the position the essay is asking you to accept).
- A moment. Lastly, Kalman’s essay (like all pieces of writing) is a response to the world conditioned by the writer’s particular moment in time. In your attempt to figure out not only what a piece says but where it is coming from, history is significant. When was the piece written? (Nov. 26, 2009) Where? (The New York Times blog in the “Opinion Pages” section) What else was going on at the time that might have shaped the writer’s ideas and attitudes? You don’t have to do hours of research for every essay you read, but on the other hand you don’t want to ignore the context of a writer’s moment.
Now, write two or three paragraphs explaining your sense of what Kalman’s purpose, audience, and context (her rhetorical situation) might be. Your post could address some of the following questions, which might resonate with the critical reading guidelines above.
- What in the world around her is motivating Kalman to create this piece?
- What is it about the time she is living in? What historical events or changes are shaping how she sees the world?
- How does the way she sees the world fit with the ways she sees/imagines her readers? Does she want to draw their attention to some issue or problem they might not be noticing?
- How does Kalman relate to her readers? Is she confrontational, caring, friendly, or… ? How do you get a sense of her personality or attitude towards the audience?
- What do you know about Kalman’s audience? Do they need any special knowledge to understand what she is saying? Do they come from a certain area or country, share certain values, or subscribe to particular beliefs?
- Why does Kalman try to accomplish her purpose through this combination of handwriting and photography?
- How do the photographs add to or take away from the effectiveness of Kalman’s text? Do the visual elements of the text help her accomplish her purpose? How?
- What thoughts, feelings, and/or behaviors might Kalman wish to change in her audience? How would she like to see her readers respond to the piece?
- What other kinds of changes might she be seeking?
Keep pushing yourself to find and cite specific evidence from the text as you write this post. Avoid unsupported claims.
It is always possible that Kalman did not consciously choose to do some of the things you observe in her essay, but for now assume that she did and consider how this helps you understand her text.
“The Victory Garden movement began in 1917 in response to World War I food shortages. Since food had to be sent abroad to troops, families were encouraged to grow their own fruits, vegetable, and herbs.” — from Everyday Health
Due: Friday September 15
Format: Please post this assignment on the Ning forum entitled “English 101: Rhetorical Analysis of an Advertisement.” Also please bring a printed (hard) copy so we can work with the assignment in class on Friday. See the bottom of this post for instructions on how to post your assignment to the Ning if you need help.
Introduction: This assignment builds on what you have been reading about rhetorical analysis by asking you to practice this type of analysis in a short essay. Earlier this week, you worked on a rhetorical analysis of a space, asking how the space shaped or influenced how occupants would think, feel, or behave. In this assignment, you will ask similar questions about one magazine advertisement.
Guidelines: Write a short (1.5 – 2 pgs) essay in which you analyze an advertisement rhetorically. To prepare for the assignment, we will do the following in class (see handout):
- Suspend judgment
- Create a “notice and focus” list about the advertisement
- Find any patterns of repetition and contrast
- Find any anomalies—things that seem unusual, that seem not to fit the pattern
Once we have completed these steps, you will be ready to move from “composing to learn” TO “composing to communicate.” Your purpose in writing is to interpret the ad and inform your readers about the ad’s implications or underlying message. Your essay should include these elements:
- A summary of the ad for readers who have not seen it
- The ad’s target audience
- The purpose of the ad
- Strategies the ad uses to reach the audience
- Specific evidence to support your claims
- A thesis statement
These elements do not have to be in this order, nor do they have to be in separate paragraphs. For example, you may take a single paragraph to develop a sense of the ad’s purpose and target audience, since these are so closely related.
Structure your essay as a response to these questions if you need help getting started:
- Who is the target audience, and how do you know? What did you notice in the ad that would help you identify the intended audience? (see questions for audience analysis handed out in class)
- How is this audience being invited to respond? What does the ad hope the audience will think, feel, or do after seeing the ad?
- What strategies is the ad adding using to achieve this purpose in a specific larger and/or immediate context?
- Do you think those strategies would be effective, given the ad’s purpose, audience, and context? (the answer to this question may be the kernel of a good thesis statement.)
HOW TO POST ASSIGNMENT TO THE NING:
If you have typed your analysis in a Word document, you should first select the text of your analysis. Click “copy.” Then return to the Ning. In the main page, you will see a list of forums. Our forum is clearly labeled. Click the forum titled, “Rhetorical Analysis of an Advertisement.” Be sure you are replying to the correct topic for our class. Then, a text box appears. Click in the box, under “Reply to This.” Right-click “paste” to paste the contents of your analysis. Then click “add reply” below the text box.